Who reads newspapers? In pairs, write down the stereotypical audience profile for the British Press (Tabloid and Broadsheet).
Tabloid newspapers are usually read by younger people and people who are working class who like entertainment and soft news rather than reality and politics
Broadsheet newspapers are usually read by middle class people who are interested in current affairs and economic articles that reflect society.
- Who writes newspapers? In pairs, write down the stereotypical profile for journalists on the British Press (Tabloid and Broadsheet).
Journalists write newspapers for institutions i.e. Rupert Murdock
Read - Young people don't like us. Who can blame them?
- Are the press 'reflecting' or 'constructing' ideas about youth/youth culture?
The press are reflecting the same ideas about youth culture, in regards to the growth of digital media such as youtube and Mobile phones. They are preaching to the public who read newspapers daily. They are disagreeing with societys hegemonic viewpoint as 85% of teen boys said newspapers portray them negatively.
Does the answer to this question matter?
- Are they 'preaching to the converted'?
- Are they 'selling' an idea which people want to 'buy'?
- What is it and why?
- Whose interests does this serve?
- Is this hegemony?
- How is this view supported in other areas of the media?
- Are they 'preaching to the converted'?
- Are they 'selling' an idea which people want to 'buy'?
- What is it and why?
- Whose interests does this serve?
- Is this hegemony?
- How is this view supported in other areas of the media?
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